Amazon PPC case studies.

The challenge

The brand was doing about $37,800 a month, with most of it riding on a few products and the season. The goal was a dependable baseline above $120,000 a month instead of a good quarter followed by a slow one.

What we did

• Ranked every product by real market demand and put resources behind what shoppers were already searching for.
• Built keyword research for each product in four intent tiers: product specific, benefit led, generic and root.
• Treated an early spike from one seasonal, higher ticket product as noise, not proof, and kept building catalog wide.
• Expanded in phases from tight, high intent terms to broader category coverage so growth did not depend on one SKU.

The challenge

A good product with a listing that was not converting the traffic it already had. The main image showed the jar and nothing else, so it read as a commodity next to competitors.

What we did

• Ran a controlled A/B test of the main image: the plain jar against a packaging led version.
• Kept the jar as the hero and placed a premium black box behind it with four clear benefits: airtight seal, premium aluminum, lightweight and durable, modern design.
• Built the direction from the client's own positioning and kept the image Amazon compliant.

The challenge

The previous approach chased the same sales target every month, including months when nobody was shopping for planting supplies. That burned ad spend in the quiet months and left the account unprepared for the real season.

What we did

• Off season: switched the goal from orders to contribution margin, streamlined campaigns and cut wasted spend.
• Pre season: started the ramp six to eight weeks before demand, prioritizing product relevant, high intent keywords.
• Peak season: raised budgets selectively on proven search terms for top of search visibility, with ACoS held in check.

The challenge

After a strong Q4 the account needed to hold that momentum through Q1. The budget was spread across campaigns without enough weight on the terms and placements that were already winning.

What we did

• Combined the Search Term Impression Share report with Search Query Performance data to find the keywords where the listing already beat the market.
• Pulled budget out of underperforming campaigns and moved it to those winning terms.
• Refreshed brand content and the main image to lift conversion and organic momentum together.

The challenge

Sales had flattened around $19,700 a month. Paid traffic was not turning into organic visibility, and the structure was not efficient enough to justify spending harder.

What we did

• Cleaned up the campaign structure and cut inefficient activity before raising budgets.
• Held revenue steady in the opening phase while tightening contribution margin.
• Paired high potential keywords with lower competition, high efficiency terms.
• Launched catch all and seed campaigns for keyword discovery and low ACoS orders. Catch all became one of the top order drivers.
• Used relevant paid traffic to build organic keyword visibility for the next stage.

The challenge

After a strong year, sales had been sliding, and previous management had not found a way past $100,000 a month. Q4 demand was soft for this category, while Q1 historically brought stronger search volume and conversion.

What we did

• Studied year over year data to find the keywords with the strongest Q1 demand.
• Concentrated budget on two high volume terms instead of scattering it across a broad list.
• Used Q4 to protect margin, refine targeting and build early visibility before demand returned.
• Added lower competition keywords to diversify coverage and keep CPCs efficient.
• Raised bids and coverage as buying intent climbed through Q1 and early spring.

The challenge

Shoppers were landing on the listing, but the main image showed a plain rope and handles. It did not show the included accessories or why this rope was worth the price.

What we did

• Tested two main images with the rope and handles identical, so the only variable was the composition.
• Version B added the premium carry pouch and three feature icons: adjustable length, smooth rotation and cable durability.
• Measured conversion, units and sales from search over the same test window, with no change to ad spend.

The challenge

Demand was strong across the line, but several listings were not converting as well as they should. The main images were functional and did not communicate value, use case or quality at first glance.

What we did

• Tested each product with the same before and after framework.
• Kept every product as the hero and added premium packaging, context and short benefit callouts only where they helped.
• Rolled the same method across the line so wins could be repeated instead of guessed.