Supplement brand · 6 months
Sales vs ACOS, indexed to month one
Supplements

From plateau to compounding growth

Rebuilt campaign structure, cut broad match waste, and moved budget to the SKUs worth scaling.

+72%
Sales · 28 days
Search
Client
Premium Magnesium Glycinate
★★★★★4.8
$24.95
Sponsored
Magnesium Complex
★★★★☆4.1
$19.99
Sponsored
Chelated Magnesium
★★★★☆4.3
$21.50
Bisglycinate Powder
★★★★☆3.9
$17.49
Sports nutrition

Page one for the money keyword

Built the ranking plan before launch, then defended the top spot with intent-led ads.

5 wks
To page one
Account Pulse
Sales
$84.2k
▲ 22.4%
ACOS
17.0%
▼ 22 pts
Orders
+48%
CVR
17.9%
▲ 3.3
Profit after spendUp
Home & kitchen

ACOS cut by more than half

Tightened targeting and killed wasted spend without giving up a single sale.

39→17%
ACOS
Outdoor brand · 6 months
Revenue index, indexed to month one
Outdoor

Through a year-long ceiling

Found the catalog's hidden winners and scaled them without wrecking the margin.

+72%
6 months
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